Tomas is Digital Innovation Director at Techonomy, a digital marketing agency that specializes in sports and operates in the Netherlands, Belgium, and Australia. With over 70+ talented digital specialists by his side, Tomas is at the forefront of innovation in the world of digital sports marketing. He works for renowned sports clients like KNVB, Eredivisie, Melbourne City, and Western Sydney Wanderers to drive digital transformation and revolutionize their engagement with fans.
In today’s rapidly evolving digital landscape, Tomas plays a pivotal role in envisioning and implementing strategies that harness the power of emerging technologies. His mission is to not only keep Techonomy at the forefront of the industry but also to lead their clients through the exciting journey of digital transformation. Tomas firmly believes that the digital revolution is not merely changing industries; it’s completely redefining them. The sports industry, in particular, is undergoing a profound transformation. With the rise of Web3 technologies, he recognizes that the relationship between sports and fans is undergoing a radical shift.
Marketers, in particular, need to grasp the significance of Web3 before it cascades down to fans and consumers. Understanding Web3 is not just about staying ahead of the curve; it’s about securing the future of fan engagement, unlocking new revenue streams, and building unbreakable brand loyalty. By delving into the intricacies of Web3, marketers can develop strategies that bridge the gap between sports, technology, and fan communities, creating a digital ecosystem where everyone wins.
