Tanel left his dream position as country manager of agricultural inputs manager and moved back to Saaremaa. In total isolation from the world during COVID-19, he founded Saaremaa Mahemuna’s organic egg farm. For four years, he has been growing a community around his business.
In 2022, he launched digital chicken NFTs, which introduced this world to over 800 people. The oldest chicken NFT owner is 76 years old. He sold over 1100 NFTs and raised over 110,000 euros to save and grow his business.