Sander’s primary focus these days goes into building Perxify, a Commerce Cloud with AI Marketing Assistant aimed at increasing customer retention and boosting brand revenues. With Perxify, Sander and his team are providing new-age clients with better tools to communicate with their favourite brands, utilising the latest technologies to create opportunities that didn’t exist before.
He is also the co-founder and CEO of BananaCorp, a media company that organises Future of Internet events around the globe, intending to help corporations understand the latest innovations and find relevant paths to implement those concepts. Their main event is BananaConf Tallinn, the biggest web3 event in Nordics & Baltics, whilst they also host the web3 x [Industry] event series and various side events for other conferences.
In addition to this, Sander is also a board member for the Estonian Web3 Chamber, Nordic Blockchain Association, and European Web3 Organization, at all of which his main focus is improving communication between government representatives and Web3 organisations and connecting Web3 builders.