Katrina Gamueda-Smith is the SVP, Web3 Program Director at LionVault, Publicis. Lionvault pioneers the future of the internet by empowering large-scale brands to design, strategize, and execute comprehensible Web3 programs. Katrina’s expertise has taken her to global stages from Austria to New York and Paris to Los Angeles, engaging audiences at events such as Comic-Con San Diego, NFT.NYC, ETHDenver, and more.
Katrina began her Web3 journey by co-founding an open-source DAO for the public good. In early 2021, PizzaDAO created a 10k generative NFT project, raising 1.25 million dollars in the name of changing the world’s relationship with food. On Bitcoin Pizza Day in 2021, the DAO gave away $350k worth of free pizza in over 60 countries and 220 pizzerias across the globe.
Katrina is the former Chief of Staff at Vayner3, Gary Vaynerchuk and VaynerMedia’s Web3 division. Before her deep dive into Web3, Katrina contributed to tech innovation in healthcare and wellness as a director at a leading tech startup. Katrina’s career showcases her commitment to using technology for social good and industry innovation.
